Facebook occasionally folds unofficial pages of brands into official ones. That is what seems to have given JCPenney, Petcentric by Purina, and Red Bull some significant fan boosts around a week ago, according to PageData. Each of these companies is actively updating their Pages however in order to engage their fans.
Retailer JCPenney has perhaps the most interesting Facebook implementation out of the three. It is running a contest on its page where it asks users to post photos ofSource: Inside Facebook RSS Feed
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