iPhone users and Starbucks fans, AKA the twin pillars of smugness, are being combined into one super-smug entity that will out-smug everything for years to come - thanks to the coffee chain embracing Apple App Store.
Starbucks, which has already made the news for its "free" Wi-Fi offer to UK loyalty members this week, has launched another achingly modern and fashionable scheme for its hipster fans in the form of a trial app that lets users pay for their coffee via barcode.
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